♦ MAC Studio Fix Fluid foundation.
♦ Collection2000 Lasting Perfection Concealer.
♦ Illamasqua "Hollow" Cream Pigment.
♦ Make-Up Studio Compact Powder Make-Up.
♦ NYX "Taupe" Blush.
♦ Benefit Mary-Lou Manizer highlighter.

♦ IsaDora Eyebrow Pencil #22 Light Brown.
♦ MAC Waterproof Brow Set in "Emphatically Blonde".

♦ Lime Crime Eyeshadow Helper.
♦ Make-Up Studio eyeshadow #205.
♦ Sleek Vintage Romance Palette - "Forever In Florence".
♦ Sugarpill "Goldilux" pigment.
♦ Make-Up Studio False Lash Effect 4D Extra Black Mascara.
♦ Eldora lashes "H125".

♦ OCC Strumpet Lip Tar.


♦ Make-Up Studio No Transfer Foundation.
♦ MAC Pro Conceal And Correct Palette.
♦ Illamasqua "Hollow" Cream Pigment.
♦ MAC Blot Powder.
♦ NYX "Taupe" Blush.

♦ IsaDora Eyebrow Pencil #22 Light Brown.
♦ MAC Waterproof Brow Set in "Emphatically Blonde".

♦ Illamasqua "Hollow" Cream Pigment.
♦ Make Up Store "Smog" Microshadow.
♦ Make-Up Studio Jewel Effects Shine.
♦ Eldora lashes "H125".

♦ IsaDora Eyebrow Pencil #22 Light Brown.


♦ MAC Studio Fix Fluid Foundation.
♦ Collection2000 Lasting Perfection Concealer.
♦ Illamasqua "Hollow" Cream Pigment to contour.
♦ Make-Up Studio Eyeshadow #106 to highlight.

♦ Make-Up Studio "Blonde" Brow Powder.
♦ MAC "Emphatically Blonde" Waterproof Brow Set.

♦ Urban Decay Primer Potion.
♦ Make Up Store "Vanilla" Microshadow.
♦ Illamasqua "Scribe" Eyeliner.
♦ Red pigment mixed with MAC Eyeliner Mixing Medium.
♦ Urban Decay 24/7 Waterproof Liquid Eyeliner in "Perversion".
♦ Make-Up Studio False Lash Effect 4D Extra Black Mascara.

♦ Sephora Cream Lip Stain #01.


My Silk Tie

Cement The Deal

Shine For Me

Embrace The Gray

Romantically Involved

Dark Side Of The Mood


How great is this press kit? I am absolutely loving it and all six shades of the collection.  Like so many others I have been massively excited about the 50 Shades of Grey movie and everything around it  including this collection  even though I personally haven't actually read the books yet. (I guess you know you made it if people are excited by the mere thought of your products/ideas. Haha!)  At the beautiful press launch at the Hilton hotel in Stockholm last week they kindly gave us a copy of the first book so we can all get into the world of Mr Grey before the movie premieres on Valentine's Day, February 14. (Watch the trailer here!)

The collection contains the light grey creme Cement The Deal, the mid-tone grey creme Embrace The Gray, a darker grey with a touch of blue called Dark Side Of The Mood, a beaming glitter varnish with silver and blue glitter particles called Shine For Me and lastly the one colour that is supposed to represent the female part, Anastasia Steele, called Romantically Involved. It's such a wonderful red shade and probably my favourite of the six. The sun was setting as I was swatching these so I didn't get a great picture of it but do take a look at this one by Temperaninails who captured it far better and you'll see just how fantastic it is.

I really am one of these people who loves and cherish the little things and details in everyday moments like going to the cinema and being able to wear a nailpolish that is connected to what I'm seeing on screen (like this collection is), or to do a makeup look inspired by what I'm watching, or to dress accordingly etc, etc. I one hundred percent feel that these simple things make everyday moments more fun  and I love how the creative people at OPI are always having their radar on for what's interesting at the moment and keep delivering fun and exciting collections that feels just right in time.
I think it's a great collection of shades; not too much and not too little. Just like the sentence that run through the collection; "It's all about the tease."
As always, a big Thank You to the girls at GoodPr and OPI for this beautiful kit and a wonderful evening.  The collection will be out in early January so you can wear your favourite shade to the movie theatre. Until then, I better get started on the reading!

PS.  You know how usually a couple of the colours from the OPI collections will be made available in Mini kits as well as full-sized bottles? (Usually around 4..) Well, ALL six of these OPI 50 Shades Of Grey nail lacquers will be available in 1 Mini Kit (!!) so if you feel like you like the collection and want to get it but don't want to spend your money on full-sized bottles (maybe you don't use nailpolish that often; or maybe you feel like the shades won't be interesting to you long enough to finish an entire bottle - whatever your reason may be) then this Mini kit is definitely something to concider. 
Personally I absolutely love these kits, and the fact that all of the colours are available in both big and small sizes this time around is, I think, quite brilliant if you think about how well it fits in with the "slogan" of the collection; "It's all about the tease."
Occasionally, a little IS enough.


Gwen Stefani has been this year's main woman when it comes to OPI and their nail polish collections. We were introduced to her first 6 shades in the beginning of the year which cintained the colours we might associate her with  and now, just like the Mariah Carey Christmas collection last year, OPI & Gwen are giving us another 18(!) shades of Christmas.

I have 3 of them to show you here today. The absolutely gorgeous red and gold shimmery Red Fingers & Mistletoes, the metallic silver Unfrost My Heart and the shiny, slightly shimmery purple I Carol About You (which to me is even more beautiful with a matte top coat).  Take a look at the full collection in a store near you or get a quick peek here.



I am completely crushing on these really cool-toned lip colours like grey, taupe and greyish mauve lilac. I've been spotting them on counters, online and in stores of various makeup brands during the past months and I thought I'd share some of the products I've found that can help you achieve this look if you're as into this icy, goth chic, dash-of-90's lip as I am.

♦ Lime Crime Chinchilla lipstick (as seen on my lips here).
♦ OCC Sebastian Lip Tar.
♦ Melt Space Cake lipstick.
♦ Illamasqua Posture lipstick.
♦ KIKO Luscious Cream lipstick 524 Taupe.
♦ Make Up Store Taupe Lip Liner.
♦ Any matte taupe, grey or lilac cosmetic pencil.


Here's one of the makeup looks I made for Halloween this year.  I've been so into SFX that I wanted to go back to basics and try something with paint and makeup only. This has no SFX apart from covering her eyebrows. Playing around with colour, shading, highlighting and just a touch of pop-art painting technique gave me what I'm going to call my Creepy Clown (yes, even without the typical nose). My flash-photos always takes away a little depth but I hope you enjoy the pictures and had a wonderfully spooky Halloween.


I am thoroughly happy about the Dutch brand Make-Up Studio launching in Sweden since it seems I still haven't been able to forget about the highly pigmented eyeshadow palettes and the sparkly pigments which the brilliant NikkieTutorials used in a couple of her YouTube videos a couple of years ago.

Last week I was invited to the VIP launch along with other make-up artists, beauty bloggers etc.  Two of our swedish talents showed us 12 individual looks on their models as well as two looks step by step live on stage. After the presentation we were finally able to look at, feel and swatch a nice selection of their product range. It was mostly beauty makeup but their catalogue contains 64 pages of different products - everything from SFX wax, aquapaint and tweezers to make-up bags, toolbelts and portable workstations.

I always love to go to these kind of events to see if I can find new products, tools and even ideas for my makeup kit and for my artistry and so many of these products seem to have great potential - I'm excited to start trying some of them.  I've got my eyes on the foundations, powders, lashes, brushes and the brilliant eyeshadow palettes - not just the eyeshadows itself but the actual palettes that are double-sided so you'll fit twice as many shadows than standard palettes without it taking up more room which is always something a Make Up Artist is looking for. Super excited!

Make-UpStudio.se is now up and running!


Many beauty bloggers and enthusiasts may be used to getting every single nail polish and makeup collection available in stores around them but Sweden is not one of these countries - we haven't seen a Halloween collection from OPI for many, many years so no surprise we are now quite excited.  Apparently the most common halloween nail polish collections (a dark safire blue, a bright orange, a black and a glow-in-the-dark top coat for example) doesn't sell very well up here so let's keep our fingers crossed that this one does so we can keep on seeing fun lacquers every Oktober from now on, okay?

Peanuts is (a comic strip and) not something I personally associate with this spooky holiday but my mind is ususally locked on the same vampy colours year after year so I think it's fun to see something a bit more unexpected but still suitable - a bit more playful.  I do definitely like that we get a good quality black polish so that if you don't have one and are about to get one for autumn/winter, this is a good option.

The confetti ones are fun for any age and in the photos above you can see the black, orange and yellow confetti polish Where's My Blanket??? on top of the yellow Good Grief!, the multi-coloured confetti polish To Be Or Not To Beagle on top of the shiny black Who Are You Calling Bossy?!?  and an extra swatch showing an alternative combination/base using the orange Can't Afjörd Not To from their main fall collection - Nordic (which you can still find in stores). You'll find them in stores now.

My favourite combo? Last photo!


First off, let me just say I haven't been this excited about a lipgloss.. well, ever! And I am surprised myself, because it hasn't really got a whole lot of colour...

For the second round of being the Viva Glam spokesperson, Rihanna went for a mauve lipstick with silver frost  and a matching mauve lipgloss with red frost. I've been seeing a lot of these cool toned grey-brown-mauve-ish kind of lip products lately (and I absolutely love it) so it feels right in time but still unique.

Since it's a lipgloss, you have the freedom to simply put it on top of any lipcolour you might want and that's one of the things I like about this - it slightly changes the colour underneath. A co-worker tried it on top of Illamasqua's Posture lipstick and it looked amazing. I love the cool grey-ish, mauve colour it gives to a beige nude lip pencil or how its red frost particles turned MAC Amorous to a slightly more pink, lovely berry shade.
It's a fun duo (this and the matching Viva Glam Rihanna 2 lipstick) and don't forget that 100% of the cost of the product goes directly to MAC Cosmetics' own AIDS Fund.

The A/W 2014 Viva Glam products are available now.



The Simpsons are taking over! Now, with a little help from MAC, we can even have these yellow little figures on our makeup packagings. In honour of The Simpsons' 25 year anniversary we're treated to a collection featuring two eyeshadow quads, two blushes, four lipglosses and - my favourite part - nail stickers.  Check out this bright fuchsia lipgloss named Red Blazer. Lovely on its own or to enhance a lipstick/lip pecil of the same colour.

UPDATE: I just got one of the palettes sent to me and I'm loving these colours! It's called Marge's Extra Ungredients Quad and from left we have Harpooned Heart (light baby pink), Sexy PB & J (midtone bright violet), Beehive Blue (midtone bright blue) and Vivacious Vacuum Cleaner Bag (neep navy). Haha!  The palette reminds me of one of my first favourite makeup looks by fafinettex3 where she used purple, pink and blue plus a dark colour (that funnily enough looked exaclty like the one on the far right) to darken the outer edges. Looks like I'll be recreating old favourites tonight!

The collection is out tomorrow!


OPI With A Nice Finn-ish

Going My Way Or Norway?

Ice-bergers & Fries

Can't aFjörd Not To

Suzi's Got A Swede Tooth

My Voice Is A Little Norse

My Dogsled Is A Hybrid
Do You Have This Color In Stock-holm?
Thank Glogg It's Friday!

How Great Is Your Dane?

Viking In A Vinter Vonderland

Skating On Thin Ice-land

I'm honestly surprised at how much this collection and its colours has been inspiring me since I got it a few months back. I have a story and scene for each and every one of these and I'm so excited for fall and to wear them on suitable occasions.  Will I be picking up Thank Glogg it's Friday for an evening where I know I'll be having Glögg? You bet. Will I be nerdy enough to wear Do You Have This Color In Stock-holm on a shopping day? Most likely.  My Voice Is A Little Norse will definitely be seen sparkling on my fingertips on a starry winters night, Going My Way Or Norway while warming up with a cup of hot chocolate in one of the cozy cafes in the Old Town part of Stockholm on a winters afternoon  and How Great Is Your Dane? to match the trees on an autumn day in the woods.  Magical.
When presenting the collection at Grand Hotel Stockholm spring 2014, Suzi explained how the colours are inspired by popular northern phenomenons and locations; The brown ones are inspired by cinnamon buns, the pink and orange by the colourful houses in Copenhagen and the green and holo glitter both inspired by the northern lights.

My favourites from this collection includes the dark purple Viking In A Vinter Vonderland which brings my mind to Ragnar Lothbrok of the TV series Vikings and the general style of the show, braided hair, cool winds and that purple colour you get under your nail if you accidentally clamp it badly. It's got everything I want for fall: it's dark, it's cold and absolutely gorgeous.

All of my swatches shown above have two coats of nailpolish and no top coat. The Nordic collection is out in stores now.


I've had the Nordic collection standing here on top of my desk looking pretty for a few months now and even used some of them during the summer but for once I wanted to save the taking photos and swatching part until we got closer to autumn to not diminish the feeling of excitement for the summer and its vivid colours.

Summer is still in the air, the evenings doesn't require much more fabric than they did last month and most of us are probably still filling our work-free days with aquatic activity and outdoor adventures..  but in the cities  every store is filling up quickly with the new autumn range  and what's left of the crop tops, summer dresses and flower hairbands  are already squished together on sale racks...  So I guess it's time to give those of you who haven't already seen it, a sneak peek of this year's main fall collection from OPI;  the Nordic collection.

How Great Is Your Dane?, Ice-bergers Or Fries?, Going My Way Or Norway?, OPI With A Nice Finn-ish, Skating On Thin Ice-land, Viking In A Vinter Vonderland

Thank Glogg It's Friday!, Do You Have This Color In Stock-holm?, My Voice Is A Little Norse, My Dogsled Is A Hybrid, Can't Afjörd Not To, Suzi Has A Swede Tooth

Are you as excited as I am?  The collection will be in stores this week. Swatches and more info coming soon.


5 beautiful favourite pastel nailpolish colours for Spring and Summer 2014:

Pale yellow beige:  L'Oreal - Lemon Meringue
Baby pink:  OPI - I Love Applause
Light mint:  L'Oreal - Pistachio Drage
Sheer peach:  OPI - Chillin Like A Villain
Lilac:  L'Oreal - Nouvelle Vague


Luminous cheeks, glistening nails, shiny lips and radiant eyes are what MAC was aiming for with their new Alluring Aquatic collection that just flushed ashore and is now lying here on the beach with the water splashing around it in the beautiful afternoon sun. Well, I did get a bit carried away just now but at least that's the scenario that plays in my mind when I see the tiny water droplets that perfectly decorates the beautyfully shiny, teal, limited edition packaging. It makes me think of mermaids and life under water in a magical, glistening, beautiful and dreamy way - and that is even though I am actually quite scared of the ocean. I'd say that is to have succeded with your presentation of a product/collection, don't you think?

The collection is filled with shades like tarnished olive, seafoam, plum, violets, and pearlized nudes and although I only used one product from the collection, I wanted to let the ocean, my imaginary mermaids, beaches and the number one most popular summer night party look that is coming back every single year; the dewy, smokey eye, inspire the entire makeup look, showing you one way to wear the Legendary Lure Extra Dimension Eyeshadow.


With the recent explosions of new makeup brands with their great quality eyeshadows and lipsticks, brands like MAC and the more high-end brands do get a bit of competition in my mind. My clients often tell me that they "don't really use the high-end fancy brands" and almost look ashamed to admit it, to which I always say that just because a product is more expensive doesn't mean it's going to be of better quality, sadly. (Or, really, is it not better for our wallets? Haha)
I am always open to try new brands no matter if the price is $5, $15 or $50 because my experience is that a makeup or beauty product does not need a big name to be absolutely amazing and I think that's where a lot of people go wrong. "The higher the price, the better the quality" is not always true - I'd say it's more like 50/50. I've tried great lipsticks for $5 and horrible ones for $40. And why should you have to spend $25 on a lip pencil if you know there are great ones for $8? It's simple really.

And since there are a lot of brands on the market right now and a lot of great makeup products - many of them acutally made by beauty gurus/beauty bloggers who have actively tried a lot of what is out there, I think it's important for the older make-up companies to really "know their products"; their strenghts and limits and when and when not to make changes. If the prices go up, the brand needs to have improved the quality of the product as well or else the buyers will likely move on to these newer, cheaper but high quality brands which are run by these intense beauty enthusiasts who knows what works and doesn't work, what makeup artists and beauty lovers crave for and demands of the products they're paying for...

Having these newer brands in mind, with the eyeshadow palettes, blush palettes and more, 200 SEK (which is also $30 or £18) now seems quite a lot for 1 single eyeshadow and 205 SEK a bit juicy for a lipgloss.
With that said, the Legendary Lure eyeshadow is both pretty and of good quality and may therefore be worth the 200 SEK if it's a colour of your liking. If you are interested in the Alluring Aquatic collection that is out now, be sure to check out the Sea Worship and Fathoms Deep eyeshadows, Submerged nail lacquer and - of course - the lipsticks!

Make Up Artist Ida, 25, sharing some of her favourite products, tips&tricks and makeup looks in hope to inspire one way or another.

You'll also find her on INSTAGRAM as well as writing for the Swedish music blog LifestyleMusicGroup where she is giving you updates on music, music events, interviews, playlists and more. (The music blog is currently under construction but will be back shortly. In the mean time you can find them on Facebook!)

"Live, learn, share."

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